![Marketing Compliance Advisory Services](/services/images/compliance-advisory1.jpg)
COMPLIANCEPOINT
Marketing Compliance Advisory Services
CompliancePoint, our wholly owned subsidiary, is an industry leader in marketing and privacy compliance advisory services. In the ever-changing global communications landscape, CompliancePoint can help you in your efforts to limit consumer complaints, avoid costly class action lawsuits and achieve compliance with global regulations.
Solve Privacy Challenges
CompliancePoint utilizes a full life cycle approach when helping organizations solve their privacy challenges. Based on their expertise in privacy, information security, and regulator interpretation in the courtroom, CompliancePoint is uniquely prepared to provide a comprehensive approach to privacy compliance.
Identify
Identify the risk associated with applicable regulatory requirements. Includes an evaluation of current business goals and objectives, how the organization engages with the data subjects, and assesses the readiness of the organization’s governance, operation, and technology.
Mitigate
Mitigate the risk associated with any identified regulatory deficiencies which includes control design using a Corrective Action Plan. We provides resources to assist with an audit of the environment with production controls and we exercise these controls to test their effectiveness.
Manage
Maintain ongoing current risk posture and compliance with the identified regulations. Implement personal information management systems and information security management systems to meet ongoing privacy requirements. Set up a centralized management program for maintaining compliance, defining control owners, dashboard reporting, and feedback loops for program management processes.
TCPA
Our Experts Help with TCPA & Mobile Compliance
Texts and calls are an essential part of most marketing strategies, yet they are complicated by a wide variety of compliance requirements. Our services help companies overcome these hurdles by identifying, understanding, and resolving their customer contact compliance issues that may be putting them at risk.
Approximately 4,000 TCPA lawsuits are filed every year and telemarketing is a top consumer complaint to the FTC & FCC. State Attorney Generals may bring lawsuits in federal court for actual damages or fines of $500 - $1500 per violation, with an average judgement of $6 million.
Under Canada’s Anti-Spam Law (CASL), which covers text messages, the maximum penalty is $1 million CAD for individuals and up to $10 million CAD for corporations, per violation. Further, Canada’s Unsolicited Telecommunications Rules allows for penalties up to $15,000 CAD per telemarketing violation for a corporation.
![Our Experts Help with TCPA & Mobile Compliance](/services/images/compliance-advisory2.jpg)
![Our Experts Help with Email Compliance](/services/images/compliance-advisory3.jpg)
Our Experts Help with Email Compliance
The U.S. Federal Trade Commission (FTC) regulates marketing email messages via the CAN-SPAM Act, which the law defines as "any electronic mail message the primary purpose of which is a commercial advertisement." Our compliance advisors can evaluate and recommend email processes to keep you within the limits of the law.
Canada regulates marketing email messages and text messages via Canada’s Anti-Spam Law (CASL). If your company intends to email or text Canadian residents, you must comply with permission-based marketing, meaning you must collect consent BEFORE sending a commercial email.
CAN-SPAM violations are subject to penalties of up to $40,000 per infraction, and more than one entity (the business, related entities and subcontractors) may be held responsible for violations. Therefore, all entities that work on your behalf should be included in your compliance oversight programs. Emails making false or misleading claims may be subject to laws outlining deceptive advertising. The law also provides for criminal penalties, including imprisonment.
Under Canada’s Anti-Spam Law (CASL), which covers email and text messages, the maximum penalty is $1 million CAD for individuals and up to $10 million CAD for corporations, per violation. Further, Canada’s Unsolicited Telecommunications Rules allows for penalties up to $15,000 CAD per telemarketing violation for a corporation.